Cast Crying Colton
CLIENT:
Infinite Sum Ltd.
TYPE:
Film
PRODUCT:
Online Series
our role:
SCRIPTING
PRODUCTION
POST-PRODUCTION
SOUND DESIGN
COLOR
FINISH
timeframe:
Ongoing
location:
Idaho
Newport Beach
Chicago
ISL Studio
camera:
CANON 5D MARK III
lenses:
PENTAX 50MM
ZEISS FLEKTAGON 35MM
ROKINON 28MM
Colton is sad. Colton is also an actor.
Help make Colton not sad,
Cast him in your movie!
Crying Colton is a series of spots designed to plug and play any product into a viral loop. The example shown takes Colton's acting career as a test case. From one $100 test targeted at casting directors, agents, producers, and filmmakers, 316 unique video views were generated with 194 unique people taking action. 5,000 impressions were delivered with a 3% click-through rate and a 2% share rate on the top-performing videos. Commentary was unanimously positive and reception was warm.
Scenes included:
Crying Colton "Fishing" for Work
Crying Colton, Cast Away!
Crying Colton Kicking Castles
Crying Colton's Vatican Vociferation
Crying Colton's Lumberjack Lamentations
Crying Colton's Buried Bawling
Cast Crying Colton Today!