Home Depot
INDUSTRY
Home Improvement
PROJECTS
DESIGN
DEVELOPMENT
STRATEGY
WEBSITE
homedepot.com
With a firm grip on the independent contractor consumer base, Home Depot hoped to expand their influence on the DIY market which loses had successfully captured. Instead of copying Lowes’ formula, we found opportunities to expand services that Home Depot already offered and made them more visible to the store’s lay customers. We recommended dividing the customer touchpoint, pushing contractors to backstage services and DIY hopefuls to front-stage services. Home Depot would then refer DIY users with complex projects to their vetted contractors.