Kobold Expedition Tools
INDUSTRY
Expedition Tools
PROJECTS
COMMERCIALS
FILM PRODUCTION
WEBSITE
koboldwatch.com
Kobold Expedition Tools first approached Infinite Sum to handle their digital marketing, and eventually contracted the agency to develop a series of short videos supporting the "Legend of Johnny the Mailman" campaign. Shooting footage across three states in arctic tundras, arid deserts, and the office of a CIA operative, Infinite Sum provided several stand-alone shorts that contributed to a cohesive narrative and drove watch sales for the luxury brand.
Infinite Sum also supported Kobold's non-profit arm, the Soarway Foundation, in soliciting sponsorships and fundraising for their Kathmandu Expedition, in which they hoped to deliver retired fire trucks from the US in order to replace Nepal's outdated engines. A documentary was planned for the trip, but while fundraising, the arrival of a large earthquake in Kathmandu scrapped the project.
