SWOT

CLIENT: Midnight Madness
TYPE: strategy and analysis
LINK: Hyliion.com
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our role:
DESIGNDEVELOPMENT
timeframe:
6 WEEKS

Midnight Madness jumped on unique changes to Pennsylvania regulations in order to produce bespoke spirits for brands. They hoped to reproduce their business model in other states, so we provided an initial research into the other 37 states that allow private liquor sales.

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