Zikto contacted Infinite Sum as they were preparing to launch the Kickstarter for their new Arki fitness band. The Arki set itself apart from the crowd by offering customizable bracelets with a fashionable twist. Infinite Sum produced digital advertising and Kickstarter assets for the fledgling product, raising 162% of their $100,000 goal from over 800 backers.
A combination of grassroots organizing and paid advertising helped to generate buzz for the new product and drove backers to put down money for pre-order. Infinite Sum developed all the creative content used in Zikto campaigns during the Kickstarter period.