Taste Profile

CLIENT: Iconic Protein
TYPE: strategy and analysis
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our role:
ETHNOGRAPHYQUANTITATIVE TESTINGMARKET RESEARCH
timeframe:
2 weeks

In order to quantify the taste advantage reported by customers in focus groups, Infinite Sum audited the customer reviews of Iconic and its nearest competitors to produce a quantitative comparison of taste between brands. Iconic came out handily on top with an 8% lead over its nearest competitor.

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