SWOT
CLIENT:
Midnight Madness
TYPE:
strategy and analysis
LINK:
Hyliion.com
our role:
DESIGN
DEVELOPMENT
timeframe:
6 WEEKS
Midnight Madness jumped on unique changes to Pennsylvania regulations in order to produce bespoke spirits for brands. They hoped to reproduce their business model in other states, so we provided an initial research into the other 37 states that allow private liquor sales.